NEW ENGAGEMENT MODELS.How digital tools are changing the relationships between HCPs and the industry

Building relationships with Health Care Professionals represents one of the most important pillars when it comes to creating a strategy that will bring a drug into the market.

Consequently, it has become imperative to forge meaningful partnerships with HCPs that will bring insights for future ways of interaction. Physicians are no longer expected to simply attend training sessions or promotional talks about products. Rather, they are to become advisors, strategists, allies of the Pharmaceutical companies.

As the market shifts towards a more personalized type of medicine, where drugs for chronic and rare diseases are in trend, only specialized physicians familiarized with the pathology, patients and other relevant facts, can provide Pharma with the right insights to generate tools. Such tools will bring value to their everyday practice and, ultimately, change patient’s lives.

SPRIM HEALTHCARE teams have extensive expertise in the ideation and execution of digitally enabled engagement programs, while taking into account HCPs needs and challenges. We have evolved from traditional Advisory Board meeting techniques to co-creation workshops, where brands are capable to engage HCPs in a different way.

By joining the digital revolution, tools can be jointly created to help understand, train and shape the way in which modern physicians treat pathologies and help patients. We are already there. Would you like to join us?