The traditional way of engaging with HCPs has evolved into a new model that combines, on different scales, face-to-face interactions with remote digital experiences, hence introducing Pharma companies to a new world of possibilities regarding customer interaction.

Building relationships with Health Care Professionals represents one of the most important pillars when it comes to creating a strategy that will bring a drug into the market.

The digital era has revolutionized the way in which information is now being collected, processed and communicated. Hundreds of papers are being published every year for the public to read. As a result, pharmaceutical companies find themselves needing to gather all relevant information being generated in order to analyse the appropriate data. This data then needs to be effectively communicated through different channels that will reach all stakeholders.