DETAILING VS REMOTE DETAILING.When, how and why.

The traditional way of engaging with HCPs has evolved into a new model that combines, on different scales, face-to-face interactions with remote digital experiences, hence introducing Pharma companies to a new world of possibilities regarding customer interaction.

For companies that do not want to shift entirely to digital strategies, bringing together detailing and remote detailing can offer benefits to all stakeholders. On one hand, it can provide support before and after the medical visit, offering a more personalized service to HCPs through follow-ups and the creation of individualized contents.

On the other hand, it can be useful to maintain interaction with HCPs that either work with more mature products, are difficult to access geographically or represent a lower priority. This signifies a more cost-effective method to approach a larger number of physicians with tailored information both virtually and in person.

Now is the time to overcome the barriers that detailing, by itself, could not solve. The combination of both models can deliver numerous advantages that will add significantly more value and impact a bigger number of customers while reducing costs to Pharma companies. By partnering with SPRIM, we deliver your company the latest, personalized digital services that will help accomplish the most ambitious commercial strategies, while always striving for excellence.